Category Archives: BRAND FOCUS

Agbaje: Using Fairs to Redefine Retail Banking BY IJEOMA NWOGWUGWU

Segun Agbaje

Segun Agbaje, the managing director/CEO of Guaranty Trust Bank (GTBank), is not a popular man. To many, he is aloof, too strait-laced, not your typical run-of-the-mill Nigerian. As one of Nigeria’s foremost bankers, he has a reputation for running a tight and efficient ship, is unflinching in his pursuit and recovery of loans from the country’s systemically chronic debtors who have a sense of entitlement believing that they can borrow depositors’ funds without paying back, and does not give a hoot about those critical of his take-no-prisoners approach to banking.

NEW CHIVITA 100% LIMITED EDITION PACKS BRING FOOTBALL STARS TO BREAKFAST

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It is no secret that football enjoys a huge and passionate followership in Nigeria and unites millions of Nigerians, and as such, Chivita 100% has unveiled new Limited Edition Packs featuring football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial as part of its “Breakfast with the Stars” campaign to provide football loving Nigerians a wonderful opportunity to enjoy and share healthy and complete breakfast moments with these stars.

CHI LIMITED HONOURED AT 2017 GUARDIAN MANUFACTURING EXCELLENCE AWARDS

Guardian Manufacturing Excellence Award

Chi Limited, Nigeria’s undisputed market leader in juices, dairy products and snacks was recently honoured at the Guardian Manufacturing Excellence Award 2017 for its commitment to excellence driven by consumer focus, creativity, superior product innovation and strategic marketing. The company through its Chivita Juices once again reaffirmed its consumer preference and leadership position by clinching the Beverage Manufacturing Company of the Year Award.

GTBANK FASHION WEEKEND SET TO SHOWCASE “AFRICA’S FINEST” THIS NOVEMBER

Fashion Image

Fashion lovers all over the world can once again look forward to an unparalleled fashion experience as the 2nd edition of the GTBank Fashion weekend is set to hold on the 11th and 12th of November, 2017. The 2-day event will treat attendees to an enthralling journey across a wide variety of Africa’s finest styles and trends whilst offering small businesses in the Nigerian Fashion Industry a free and vibrant platform to connect with a wider segment of their consumers as well as experts in their industry.

CONSUMERS RELISH HOLLANDIA CHOCO MALT DRINK

HCM 315ml & 135ml PACKSa (1)

The recent introduction of Hollandia ChocoMalt Drink to the market is beginning to generate consumer reviews as its popularity soars. An effective product marketing has ensured awareness and visibility, but its functional benefits are best resonating with a youthful consumer segment that is fast becoming an army of brand loyalists. With consumers constantly looking for new and improved product values and experiences, Hollandia ChocoMalt Drink offers innovation as well as superior values that are exciting and attractive.