Category Archives: Events

“We are sorry for yesterday’s service disruption – GTBank”

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Nigerian FMCG Brands and Competition

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Fruits juice production is a viable project as raw materials are readily available in Nigeria. It grew well in 2016 with 3% off-trade volume growth, although the growth was slower than what was recorded over the review period, when the off-trade CAGR was 8%, due to the negative impact of the poor economy in 2016.
The Juice industry has however thrived in the Nigerian market through innovations from some brands such as Chi’s limited, Dansa Food Limited, C-Way Food, Dangote Group of Companies, Danico Foods Limited, Frutta Juice & Service Nigeria Limited, and Fumman Agricultural Industries Limited. Other novel products driving interest include Wilson’s Lemonade and a wide variety of juice drinks that are generally cheaper than other juice types.
With the above varieties and competition in the market place, brands in this sector are taking several measures to stay relevant to its consumers and also gain more market share. However this has consistently been challenged by Chi limited who is one of the foremost juice brands in Nigeria. Declared as the dominant brand in the fruit juice sector in a report released by Euro monitor international, CHI limited has remained the leading brand in fruit juice market in Nigeria with an off-trade volume share of 33% and an off-trade value share of 35% in 2016.
It has also become an overriding competitor in the Milk & Yoghurt Drink and Packaged snack foods sector of the Nigerian Economy. According to an audit report released by AC Nielsen Retail Audit Data for Q1 2016, it stated that Chi Limited’s Hollandia Evaporated Milk has taken the lead ahead of Peak Milk in the evaporated milk segment with an increased market share point of 7.4 while “Peak Regular” has dropped by 7.9.
The report indicated that while Hollandia has been consistently gaining market, Peak has been losing ground.
The company has a long presence in Nigeria through which it has gained strong knowledge of the marketing terrain. It has also succeeded through its strong distribution network and merchandising activities, which has created availability and visibility for its wide range of brand variants, supported by advertising.
CHI Limited’s manufacturing facility deploys an advanced processing and packaging technology and also dedicates resources to research and development to ensure that CHI products provide the essential vitamins and nutrients that the consumer requires for healthy living. Its brand Capri-Sonne is said to be the largest selling children fruit juice drink in Nigeria, while Happy Hour is rated as the largest growing brand in West Africa.
It has established footprints in urban and rural Nigeria with large number of depot operations across the nation.

FESTIVAL MALL AMUWO ODOFIN SET TO ENGAGE CONSUMERS FOR BLACK FRIDAY SALES

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Festival Mall located in Amuwo Odofin Lagos, would be offering customers the opportunity to enjoy massive discount during this year’s annual Black Friday Sales Event come 24th November to 26th November 2016. The event which is set to be an unforgettable experience for customers will offer discounts of up to 50% on consumer goods in participating outlets.

British Fashion Council CEO Caroline Rush to Speak at the GTBank Fashion Weekend

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Caroline Rush has achieved remarkable success in promoting the British fashion industry, particularly through organizing the globally renowned London Fashion Week and the prestigious British Fashion Awards.

Tears, smiles as 93 Days premieres in Lagos

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Two years after the deadly Ebola virus was successfully combated in Nigeria, notable Nollywood producers have come together to tell the story of the deadly virus in a movie titled 93 Days.
Memories were refreshed last Tuesday as tears rolled down several cheeks when the movie was screened before a large audience at House on the Rock Cathedral, Lekki.
With a well written script, beautiful directorial abilities and specially selected cast members, 93 Days serves as a complete documentary of how the Ebola virus came into Nigeria and how it was contained by the selflessness of the nurses and health workers at First Consultants Hospital in Obalende, and the Lagos State Ministry of Health.