Category Archives: Events

Nigerian FMCG Brands and Competition

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Fruits juice production is a viable project as raw materials are readily available in Nigeria. It grew well in 2016 with 3% off-trade volume growth, although the growth was slower than what was recorded over the review period, when the off-trade CAGR was 8%, due to the negative impact of the poor economy in 2016.
The Juice industry has however thrived in the Nigerian market through innovations from some brands such as Chi’s limited, Dansa Food Limited, C-Way Food, Dangote Group of Companies, Danico Foods Limited, Frutta Juice & Service Nigeria Limited, and Fumman Agricultural Industries Limited. Other novel products driving interest include Wilson’s Lemonade and a wide variety of juice drinks that are generally cheaper than other juice types.
With the above varieties and competition in the market place, brands in this sector are taking several measures to stay relevant to its consumers and also gain more market share. However this has consistently been challenged by Chi limited who is one of the foremost juice brands in Nigeria. Declared as the dominant brand in the fruit juice sector in a report released by Euro monitor international, CHI limited has remained the leading brand in fruit juice market in Nigeria with an off-trade volume share of 33% and an off-trade value share of 35% in 2016.
It has also become an overriding competitor in the Milk & Yoghurt Drink and Packaged snack foods sector of the Nigerian Economy. According to an audit report released by AC Nielsen Retail Audit Data for Q1 2016, it stated that Chi Limited’s Hollandia Evaporated Milk has taken the lead ahead of Peak Milk in the evaporated milk segment with an increased market share point of 7.4 while “Peak Regular” has dropped by 7.9.
The report indicated that while Hollandia has been consistently gaining market, Peak has been losing ground.
The company has a long presence in Nigeria through which it has gained strong knowledge of the marketing terrain. It has also succeeded through its strong distribution network and merchandising activities, which has created availability and visibility for its wide range of brand variants, supported by advertising.
CHI Limited’s manufacturing facility deploys an advanced processing and packaging technology and also dedicates resources to research and development to ensure that CHI products provide the essential vitamins and nutrients that the consumer requires for healthy living. Its brand Capri-Sonne is said to be the largest selling children fruit juice drink in Nigeria, while Happy Hour is rated as the largest growing brand in West Africa.
It has established footprints in urban and rural Nigeria with large number of depot operations across the nation.

FESTIVAL MALL AMUWO ODOFIN SET TO ENGAGE CONSUMERS FOR BLACK FRIDAY SALES

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Festival Mall located in Amuwo Odofin Lagos, would be offering customers the opportunity to enjoy massive discount during this year’s annual Black Friday Sales Event come 24th November to 26th November 2016. The event which is set to be an unforgettable experience for customers will offer discounts of up to 50% on consumer goods in participating outlets.

British Fashion Council CEO Caroline Rush to Speak at the GTBank Fashion Weekend

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Caroline Rush has achieved remarkable success in promoting the British fashion industry, particularly through organizing the globally renowned London Fashion Week and the prestigious British Fashion Awards.

Tears, smiles as 93 Days premieres in Lagos

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Two years after the deadly Ebola virus was successfully combated in Nigeria, notable Nollywood producers have come together to tell the story of the deadly virus in a movie titled 93 Days.
Memories were refreshed last Tuesday as tears rolled down several cheeks when the movie was screened before a large audience at House on the Rock Cathedral, Lekki.
With a well written script, beautiful directorial abilities and specially selected cast members, 93 Days serves as a complete documentary of how the Ebola virus came into Nigeria and how it was contained by the selflessness of the nurses and health workers at First Consultants Hospital in Obalende, and the Lagos State Ministry of Health.

GTBank Gets Double Honours at Euromoney Awards …Wins Best Bank in Nigeria & Best Digital Bank in Africa

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Foremost African financial institution; Guaranty Trust Bank plc reaffirmed its position as a leading global brand with its recent recognition as the ‘Best Bank in Nigeria & Best Digital Bank in Africa’ during the 2016 Euromoney Awards which held in London on Wednesday, July 06, 2016 at the prestigious Tower of London.
Now in its 25th year, the Euromoney Awards for Excellence covers more than 20 global product categories, best-in-class awards and the best Banks in over 100 countries around the world by recognizing institutions that have demonstrated leadership, innovation, and momentum in the markets they operate. In selecting its recipients, Euromoney combines quantitative and qualitative data to honor institutions that have brought the highest levels of service, innovation and expertise to their customers.
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According to Mr. Clive Horwood, Euromoney Magazine’s Editor, “Competition for the awards this year was tough, arguably the toughest it has been since the start of the global financial crisis. In winning these awards, GTBank stands out not only because of its stellar performance but by its ability to define what its core strengths are, abide by these strengths and build its business around them. According to him, banking in the future will be about what you do, as well as what you don’t do. GTBank stands out as Euromoneys’ best bank in Nigeria & Africa’s Best Digital Bank for its ability to adapt to local situations while maintaining international standards of best practice.”